Alessandro Fried is the CEO of BtoBet. Prior to BtoBet, Alessandro was co-founder and CEO of leading gaming providers in the industry. Being an entrepreneur, he designed, developed and launched many successful products in the international market. He was instrumental to create the first search engines for the Italian market, having immediate success. Due to his expertise in iGaming, Alessandro saw the birth of the Malta Gaming Authority (MGA), obtaining the first European license in remote gaming. This served as a catalyst to expand the iGaming industry in Europe. Alessandro is widely recognized as a visionary in the iGaming sector and he is frequently invited to speak at national and international iGaming forms.