Chris North is founder and CEO of,  the home of ideas and innovation for the gambling industry.

North previously set-up Fox Poker Club in January 2010 with GamCrowd co-founder and chairman Ian Hogg. The pair sold the popular London venue to Genting in November 2011.

A highly-experienced, serial entrepreneur, North has created a number of successful start ups during a career spent in the betting and gaming sector since first undertaking brand development work for Ladbrokes at his own Hong Kong-based company, Brand Guardian, in 1998.