Rasmus Sojmark has been working in start-ups since 2005. Before founding Oddslife and SBC, he was Commercial Director at BetBrain.com and part of the founding team of software supplier EveryMatrix.com.

At University he focused his masters on researching sports fan and sports betting consumer behaviour; his dissertation about consumption of online sports betting led to a published research article by Aalborg University in 2007.

Rasmus has picked up awards for best gaming affiliate 2008 & 2009, best sportsbook innovation 2010, sports betting rising star 2011 and special commendation for white label partner of the year 2011 - all coveted IGB and EGR awards.